Did you know that 99% of customers will visit your website at some point during their purchase journey? From researching a service, booking an appointment or even buying a product, your website is a critical part of your sales generation process.

Investment in a website is proven to result in significant ROI, not only across sales but also for brand building, customer satisfaction and even recruitment. It may sound cliché, but your website is your ‘shop window’. Businesses that regularly maintain and update their web presence are shown to be seen as stronger against competitors, even when the offer is exactly the same.

However, it can be daunting to consider a change to your website. There is enough to manage when updating your website, without being bamboozled by the unfamiliar terminology that a website agency might throw into the mix.

At made of möre, we always want our partners to feel comfortable with the terms and language we use during a project. Check out our top 10 terms you need to know when working with a website design agency.

Call to Action (CTA)

A prompt that encourages users to take a certain action. For example, a button prompting a website visitor to take action such as subscribing to an email newsletter or submitting a contact form.

Content Management System (CMS)

A type of web publishing tool designed to manage the digital content that marketers create for the web. One of the most popular CMS platforms is WordPress.

Customer Journey

The set of interactions from when a potential customer shows interest in a product or service to the point where the engagement is complete. For example, a user seeing a targeted social post, visiting a landing page, completing a contact form, submitting their data, and exiting the site.


The name by which a website is identified, a.k.a the URL used to access the site.


Customisable icons displayed in the web address bar in browsers, usually a company’s logo or brand icon.


Code that runs on your computer, in the browser, that defines what a webpage looks like to the user.


This is where the website is stored and made accessible to internet users.

Landing Page

A landing page is a static, stand-alone website page that is usually not accessible via the core navigation.


A landing page is a static, stand-alone website page that is usually not accessible via the core navigation. Landing pages are commonly used as part of dedicated and targeted sales activity, i.e. a campaign that focuses on one specific sector or benefit of your service.


WordPress is an open-source content management system (CMS). It is one of the most popular and most powerful website tools used today.

To find out more commonly used terms when it comes to designing and developing a website, head to our Marketing Glossary!

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