Partnering with a marketing agency can be a very wise business decision for a multitude of reasons (if we do say so ourselves).

Not only do you get to work with experts in a variety of disciplines for a much lower cost than if you were to hire these positions in-house, but you also get to utilise best practice marketing activity from across your sector and dip into a tonne of fresh new ideas to help elevate your brand.

Whether you want a partner to create a new brand, design and develop a stand-out new website or to deliver exciting ongoing social media, a marketing agency can provide you with the tools you need for that all-important business growth.

At made of möre, we want all of our clients to feel comfortable with the language we use, however, as in every sector we fall into having some buzzwords…

So if you’re thinking about partnering with a marketing agency, get a headstart and learn some of the jargon that might get thrown around with our top 10 terms you need to know:


The process of analysing data related to marketing activity. One common example is the use of Google Analytics to track website traffic, activity and conversions.

Business-to-Business (B2B) or Business-to-Consumer (B2C) Marketing

B2B companies are those that create products or services specifically for other businesses. B2B marketing is the act of supporting corporate marketing activity and sales channels.

B2C companies create products or services directly for an end consumer (i.e. the public). Many retail and commerce businesses fall into this category.

Brand Positioning

The way a brand differentiates itself from their competitors and how consumers identify and connect with a brand.

Call to Action (CTA)

A prompt that encourages users to take a certain action. For example, a button prompting a website visitor to take action such as subscribing to an email newsletter or submitting a contact form.


The successful completion of a desired action, for example a submission into a lead generation form or a completed sales transaction.

Digital Marketing

Any form of communication aiming to persuade people to purchase a product or service that occurs through some form of digital device.


Interactions from customers/followers on a brand’s online platforms. I.e. a like, comment or click on a social post, or the opening of a targeted email.

Landing Page

A landing page is a static, stand-alone website page that is usually not accessible via the core navigation. Landing pages are commonly used as part of dedicated and targeted sales activity, i.e. a campaign that focuses on one specific sector or benefit of your service.


The process of using keywords and other technical strategies to increase where your website ranks on a search engine. Ideal placement is on page one of Google.


WordPress is an open-source content management system (CMS). It is one of the most popular and most powerful website tools used today.

Want to find out about more marketing terms? Check out our design and marketing glossary!

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