Are you trying to calculate website cost vs ROI?
Now, before I get into the reasons why in the current marketplace the money spent on your website is a direct investment into your sales and marketing success… let’s answer the question at hand.
How much should your new website cost?
This can depend on lots of logistical elements, such as:
- How many pages does your website have?
- Are you wanting a template site or a bespoke design?
- Are there any integrations such as social channels, contact forms or CRM systems?
- Do you want a map, calendar or directories?
- Do you require any e-commerce or check-out functionality?
- Do you want to be able to edit and add pages yourself in the future?
- Do you have a blog or news page?
- Are you wanting to have interactions or movement?
Additionally, the cost of a website can also depend on some more strategic elements too, such as:
- What is the website objective? Are you trying to increase conversion of leads, drive sales and/or build a brand?
- Do you want to future-proof your website for business evolution?
- Do you want to future-proof your website for technological advances?
- How many different user types will visit your website, and therefore how many user journeys you must plan for?
- Are you hoping to run or manage campaigns via your website?
- How does your website fit into your business roadmap?
Next up is deciding who you want to partner with to create a new website:
1 – Freelancers: Working with freelancers can be a great way to increase the resource within a lean internal team, or benefit from cheaper, rapid work, but you may have to source 4 or more freelancers to complete a full website to cover content, design, development and SEO.
2 – Agencies: By partnering with a digital agency, you will benefit from having a large dedicated team of experts led by an account or project manager, meaning you will have one key point of contact. Also, when working with an agency, you will have well-rounded support across your core deliverables, but also strategic support for your website launch, traffic driving planning and how to meet long-term objectives.
Finally, consider what it could be costing your business if you don’t upgrade your website…
Aside from all the new features, pages or functionality that you want to add to a new website that would generate sales, have you considered what opportunities you might be losing by not updating your website?
A website is one of the most important sales tools in your arsenal. Even if you are not selling directly through a website, studies show that 99% of prospective customers will land on your website at one stage of their purchasing journey. And you can bet that they are checking out your competitors’ websites too!
Consider what product or service you are selling, and think about the USPs you are using to convince your customers. Are you professing to be streamlined, modern, efficient, and innovative? Does your website live up to those same adjectives?
With competition so high, your whole sales process needs to be aligned to what you are selling, and if your prospect lands on an old, outdated or even broken website, their trust in you and your service could be damaged beyond repair.
So, what does a new website cost?
Now, I don’t want to add to the hype of a ‘click-bait’ article that draws you in to simply confuse you even further… but there is no such thing as a straight answer here.
In the UK, you will likely be looking at pricing along the lines of the below for an average website project. However, I hasten to add the caveat that it is dependent on all of your answers to the questions above!
- Start-Up (pre-revenue) – £3,000 – £7,000
- SME – £7,500 – £15,000
- Large Organisation – £15,000 – £30,000
- Enterprise – £30,000 – £50,000
If you want to speak directly about how much you should be budgeting for a new website, drop me a line at firstname.lastname@example.org and I’d be happy to have a chat.All Insights
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