With every new year, comes a set of new trends and it can be hard to keep up!

Luckily for you, we’ve taken note of some of the hottest new web design trends to keep your eye on in 2023 – so sit back, relax and have a read…

1. Lottie Animation

Lottie animation has become a massive part of web design and we don’t expect the trend to stop picking up traction in 2023. Not just because it looks incredibly impactful on a site, but because it’s such a powerful tool for web designers to implement.

For those of you that don’t know, Lottie is a file format for vector graphics animation. It enables animators and web designers to create custom animations that can be implemented directly into the code of a website.

Lottie animation2023 web design trend

So why has Lottie become such a popular trend?

Interactivity: Lottie animations are interactive and engaging, which helps to grab the attention of users and keep them engaged on a website.

Lightweight: Lottie files are lightweight and can be easily integrated into web pages without slowing down the website.

Cross-platform compatibility: Lottie animations can be used on a variety of platforms, including web, iOS, and Android, which makes them a versatile choice for web designers.

Customisability: Lottie animations are highly customisable, allowing designers to create unique animations that are tailored to their brand and audience.

Hierarchy: Using Lottie allows the web designer to influence the hierarchy of a site. The animation can be used as a tool to draw a user’s eye to the desired content or CTA. This massively helps improve the user journey of a site.

2. Mobile-specific features

The world has become increasingly mobile-dependent, and responsive design has become easier over the years. In 2023, mobile devices are expected to continue to dominate internet usage, making it important to include mobile-specific features in website design and development.

Mobile-web design trends 2023

Mobile-first web design is crucial for businesses that want to provide an optimal user experience and stay competitive. With a growing number of mobile users, improved SEO, better user experience, increased accessibility, and future-proofing benefits, businesses that work at improving the mobile web experience can be expected to succeed in the years to come.

3. Expressive fonts

Whilst the big, bold, simplistic sans-serif geometric font is still holding strong for those that want a timeless typeface a new trend is emerging for 2023…

Credit - Mateusz Machals2023 web design trendkiCredit - Harbor Bickmore2023 web design trend

Recently we have seen more and more sites and brands exploring a more expressive approach to typography, whether that be through nostalgic type forms or lettering straight out of 2053.

Here are some of the types of font we expect to lead the way in 2023:
Big, bold, and sturdy
Warped and bizarre
Geometric sans serif
Flexible fonts

4. Popular colours

Colours play a crucial role in website design. They can help to set the tone and mood, as well as create a cohesive look and feel. In recent years, there have been several colour palettes that have emerged as popular trends in website design, offering designers a range of options to choose from.

Colour-2023 web design trend

Colour trends we can expect to see a lot this year:
Lots of hues of the same colour
Y2K Aesthetic – Bold and bright neon
Earth tones
Dark backgrounds with vibrant accent colours

5. AI

For those involved in UX or UI design, the creation of a visually appealing chatbot is likely to come up as a request from a client.

Chatbots serve as virtual assistants and provide customers with the opportunity to seek answers or basic support during times when human customer service is unavailable. Design plays a crucial role in the success of a chatbot as an attractive bot helps to engage users.

Even if you don’t specialise in AI-powered websites or products, familiarising yourself with AI tools can be beneficial. As technology advances, AI can be leveraged to make more informed design decisions in a shorter amount of time!


Interested in elevating your website and implementing some of the design trends we have covered? We would love to help! Get in touch to chat more about our design and website services.

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