When approaching the website and digital presence, it was important for us to showcase the innovative tech that Qbunk created, in line with a fun and emotive hospitality feeling. We worked to develop a sitemap and user journey that would suit a ‘time-poor’ venue manager, who would likely be interacting via mobile in the first instance.
We focused on engagement points that would encourage a venue owner/manager to book a site audit, and highlighted various statistics that would drive conversion, such as increased revenue, decreased waste and improved staff and customer experience.
240%Increase in web traffic in first 3 months
The relaunch of the website saw impressive statistics with a 240% increase in the first 3 months of live (compared to previous period).
This was generated through a targeted social media campaign to venues and hotels in the North of England, which was kicked off with a strategic ‘Lead Sponsor’ partnership with the Chester Food & Drink Festival, held at one of Qbunk’s largest clients – Chester Racecourse.